Influencer by Kerry Patterson
The Power to Change Anything
A practical guide to driving lasting behavioral change, it teaches readers to identify a few high-impact “vital behaviors” and marshal six sources of influence—personal, social, and structural, each in terms of motivation and ability—to make the right actions inevitable. Drawing on compelling case studies from business, health, and social movements, it shows how to diagnose root causes, design strategies that make desired behaviors easier and more rewarding, leverage peer support and leadership, and shape systems and environments to sustain measurable results.
- Published
- 2007
- Nationality
- American
- Length
- Medium
- Pages
- 256-304
- Original Language
- English
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- Alternate Titles
- None
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