The Psychology Of Attitude Change And Social Influence by Philip G. Zimbardo
An integrative overview of how attitudes are formed, maintained, and changed, linking classic and contemporary research on cognition, motivation, and social context. It explains mechanisms of persuasion—from source, message, and audience factors to cognitive dissonance, self-perception, and attribution—while distinguishing conformity, compliance, and obedience within groups. The text synthesizes laboratory and field evidence on norms, roles, and situational pressures, and examines tactics such as foot-in-the-door, door-in-the-face, and inoculation. Applications to advertising, politics, health, and law, along with ethical considerations, illustrate how influence operates in everyday life.
- Published
- 1991
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
- No ratings yet
- Alternate Titles
- None
This book is not currently on any lists.