Insight Selling by Mike Schultz
Surprising Research on What Sales Winners Do Differently
A research-driven sales playbook explaining how top performers win by leading with insight, shaping buyer thinking, and co-creating value. It presents practical tactics for crafting compelling conversations, quantifying ROI, and differentiating as the best choice, framed around the disciplines of connecting with priorities and emotions, convincing with a strong business case, and collaborating to drive outcomes.
- Published
- 2014
- Nationality
- American
- Length
- Short
- Pages
- 240-256
- Original Language
- English
- Avg User Rating
-
(5.0)
- Alternate Titles
- None
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