Outrageous Marketing by Scott Dikkers
A practical, irreverent guide that teaches small businesses and marketers how to break through advertising clutter by using bold, attention-grabbing tactics—humor, provocation, stunts, and unusual promotions—combined with clear, actionable steps for execution and measurement; it emphasizes creating a distinctive voice, courting publicity, testing and iterating low-cost experiments, and balancing risk with brand integrity to generate buzz, customer interest, and measurable sales results.
- Published
- Unknown
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
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(4.0)
- Alternate Titles
- None
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