Professionell Marknadsföring by Björn Axelsson
Teori, praktik och forskning
The book provides a comprehensive guide to professional marketing, focusing on the strategic and practical aspects of the field. It delves into the importance of understanding market dynamics, customer behavior, and the competitive landscape to develop effective marketing strategies. The text emphasizes the integration of marketing with other business functions and highlights the role of innovation and technology in modern marketing practices. Through case studies and real-world examples, it offers insights into successful marketing campaigns and the skills needed to excel in the profession.
- Published
- 1996
- Nationality
- Swedish
- Length
- Medium
- Pages
- 300-400
- Original Language
- Swedish
- Avg User Rating
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(3.0)
- Alternate Titles
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