Marknadsföring, Människor Och Interaktion by Peter Svensson
En introduktion till marknadsföringens värld
The book explores the dynamic interplay between marketing, human behavior, and interaction, emphasizing the importance of understanding consumer relationships in a rapidly evolving marketplace. It delves into the psychological and social aspects of marketing, highlighting how businesses can effectively engage with their audiences by fostering meaningful connections and adapting to changing consumer needs. Through a blend of theoretical insights and practical examples, the book provides a comprehensive guide for marketers aiming to enhance their strategies in a world where human interaction is increasingly mediated by technology.
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- Nationality
- Swedish
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- Original Language
- Swedish
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