Cold Intimacies by Eva Illouz

The Making of Emotional Capitalism

This insightful exploration delves into the intricate relationship between emotions and capitalism in contemporary society. It examines how emotional experiences are commodified, reshaped, and manipulated within the frameworks of modern consumer culture and corporate environments. The analysis reveals the paradox of how intimacy and personal relationships are increasingly mediated by market forces, leading to a transformation in how individuals perceive and express emotions in both personal and professional spheres. Through a critical lens, it uncovers the subtle yet profound ways in which economic structures influence emotional life, challenging traditional notions of authenticity and connection.

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