The Age Of Persuasion by Terry O'Reilly
How Marketing Ate Our Culture
This insightful exploration delves into the evolution and impact of advertising, tracing its journey from the early days of radio to the digital age. It examines how persuasive techniques have shaped consumer behavior and societal norms, offering a behind-the-scenes look at the strategies and creativity that drive successful campaigns. Through engaging anecdotes and expert analysis, the narrative reveals the power of storytelling in marketing and the ethical considerations that accompany the art of persuasion in a media-saturated world.
- Published
- 2009
- Nationality
- Canadian
- Length
- Medium
- Pages
- 288-320
- Original Language
- English
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- Alternate Titles
- None
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