The Persuaders by Anand Giridharadas
At the Front Lines of the Fight for Hearts, Minds, and Democracy
In this thought-provoking exploration of modern influence, the author delves into the world of persuasion, examining how individuals and organizations wield power to shape public opinion and drive social change. Through a series of compelling narratives and interviews with activists, politicians, and marketers, the book reveals the intricate strategies employed to sway minds and hearts in today's complex landscape. It challenges readers to reconsider the ethical implications of persuasion and the role it plays in democracy, urging a deeper understanding of the forces that mold our beliefs and actions.
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- Published
- 2022
- Nationality
- American
- Length
- Medium
- Pages
- 320-350
- Original Language
- English
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