Influential Mind by Tali Sharot
What the Brain Reveals About Our Power to Change Others
A science-based guide to persuasion that explains why facts alone rarely change minds and how influence works best when messages align with prior beliefs, evoke emotion, offer immediate incentives, and preserve a sense of agency. Drawing on behavioral and neuroscience research, it shows how fear can backfire, curiosity and uncertainty fuel learning, and social norms and trusted messengers shape decisions. With practical examples, it highlights how timing, framing, and storytelling help us communicate more effectively by working with the brain’s biases and motivations rather than against them.
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- Published
- 2017
- Nationality
- British
- Length
- Medium
- Pages
- 250-300
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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