Advertising Headlines That Make You Rich by Simson Garfinkel
Create Winning Ads, Web Pages, Sales Letters and More
A practical guide to crafting high-impact advertising headlines that boost response and sales. It explains why headlines matter, breaks down proven formulas and psychological triggers, and provides fill-in-the-blank templates with real-world examples. Readers learn to emphasize benefits, specificity, curiosity, and credibility, then test and adapt headlines across media. It functions as both a swipe file and a step-by-step system for generating, evaluating, and improving headline ideas quickly.
- Published
- 2004
- Nationality
- American
- Length
- Very Short
- Pages
- 110-120
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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