The Conquest Of Cool by Thomas Frank
Business Culture, Counterculture, and the Rise of Hip Consumerism
A critical cultural history that traces how 1960s counterculture was co-opted by advertisers and corporate America, transforming rebellion into a marketable aesthetic; it shows how Madison Avenue and business leaders adopted the language and style of dissent to sell products, neutralizing political resistance while creating new forms of consumer identity and ‘authentic’ cool.
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- Published
- 1997
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
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(3.0)
- Alternate Titles
- None
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