Compelling People by John Neffinger
The Hidden Qualities That Make Us Influential
The book argues that personal influence depends on balancing two core traits—strength (competence, assertiveness, confidence) and warmth (kindness, empathy, trustworthiness)—and shows how people can deliberately cultivate and display both to be more persuasive and likable. It explains the psychological basis for why audiences respond to these traits, gives practical techniques for voice, body language, facial expression, and verbal framing, and offers situational strategies for emphasizing one trait without sacrificing the other. Through examples and exercises, it teaches readers to recognize their habitual signals, alter them to suit context, and build credibility and connection in professional and social interactions.
- Published
- 2013
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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- Alternate Titles
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