Sway by Ori Brafman
The Irresistible Pull of Irrational Behavior
This insightful book delves into the hidden forces that influence human decision-making, often leading us astray. Through engaging anecdotes and scientific research, it explores the psychological underpinnings of irrational behavior, such as the power of loss aversion, the allure of commitment, and the impact of social influences. By uncovering these invisible currents, the book provides readers with a deeper understanding of why we make certain choices and how to recognize and counteract these biases in everyday life.
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- Published
- 2008
- Nationality
- Unknown
- Length
- Short
- Pages
- 180-200
- Original Language
- English
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- Alternate Titles
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