Conversion Optimization by Khalid Saleh
The Art and Science of Converting Prospects to Customers
A practical, step-by-step guide to increasing website conversions using data-driven research, user psychology, and iterative experimentation. It shows how to uncover friction and anxiety in the customer journey, form and prioritize hypotheses, and run A/B and multivariate tests; optimize copy, design, information architecture, and forms; build trust with social proof and credibility signals; segment audiences and personalize experiences; and align business objectives with user needs. Real-world examples, checklists, and processes help improve landing pages, e-commerce funnels, and lead-generation flows.
- Published
- 2010
- Nationality
- Unknown
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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